Newcastle United Football Club

Keeping the Toon Army Connected: Rapid Retail’s Modular Store at St James’ Park

As Newcastle United transitioned to in-house retail operations and prepared for a major store refurbishment, Rapid Retail delivered a flexible, fan-ready modular solution—ensuring supporters could continue to access official merchandise without disruption.

Challenge

Newcastle needed a fast, branded retail solution to maintain sales and fan access during store refurbishment and rebrand.

Strategy

Deploy modular, high-capacity retail units—quickly installed, fully branded, and easily removed post-refurbishment to ensure seamless retail continuity.

Solution

Installed bespoke branded modular shops beside St James’ Park, ensuring uninterrupted kit sales and fan engagement during major retail transition.