Burnley Football Club Merchandising Trailer
Burnley Football Club is an iconic English Premier League team with a proud community-rooted history and a fiercely loyal local and travelling fanbase.
Burnley Football Club expanded match day retail with a high-spec merchandising trailer that brings a storefront-quality shop directly to high-footfall fan zones.
Challenge
Burnley wanted to grow match day merchandise sales beyond its permanent club shop. High-footfall areas around the stadium attracted thousands of supporters, and they wanted to maximise retail presence without the constraints of fixed retail. The club required a flexible and scalable solution.
Strategy
Centred on bringing retail directly to supporters, our mobile merchandising trailer would would capture missed revenue opportunities as a mobile storefront, positioned in high-traffic locations. This flexible approach allowed Burnley to increase selling points, and expand retail capacity without permanent construction.
Solution
Rapid Retail delivered a high-spec merchandising trailer that looks and performs like a permanent shop. Fully branded and retail-focused, the unit can be positioned in high-footfall zones, enabling Burnley to capture additional sales, reduce pressure on existing shops, and grow match day revenue.
