Privacy Policy

What information do we collect about you?
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‍We collect information about you when you placean order for our products or services.

We also collect information when you voluntarilycomplete a contact form, customer survey, or provide feedback in any other way.Including when you converse with us via email, or request to join our marketinglist.

‍How will we use the information about you?

‍There are several legal bases under which we may process your personaldata:

Contracts – We will collect information aboutyou to enable us to provide a quote, process your order and manage youraccount.

Consent – If you give your consent, we will addyou to our marketing list, to keep you up to date with informative content, andthe latest company news, products and services.

Legitimate interest – If you have expressed aninterest in our products or services (such as by submitting a question via ourwebsite forms), or you have bought from us in the past, then we may contact youto see if we can assist you further.

We make sure we consider and balance anypotential impact on you (both positive and negative) and your rights before weprocess your personal data for our legitimate interests. We do not use yourpersonal data for activities where our interests are overridden by the impacton you (unless we have your consent or are otherwise required or permitted toby law).We may also need to send your details to credit reference agencies andfraud prevention agencies, to be able to process your order.

Legal obligation – We may also be required toprocess your personal information in order to fulfil any legal obligations thatmay arise.

‍Contact forms

‍Should you choose to contact us using the Contact us form, the Message Usform, or an email link, none of the data that you supply will be stored by thiswebsite or be passed to / processed by any third-party data processors.

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Google Analytics

‍Like most websites, this site usesGoogle Analytics (GA) to track user interaction. We use this data to determinethe number of people using our site and to better understand how well pages areworking.

Although GA records data, such as yourgeographical location, device, internet browser and operating system, none ofthis information personally identifies you to us. GA also records yourcomputer’s IP address which could be used to personally identify you, butGoogle does not grant us access to this.GA makes use of cookies, details ofwhich can be found on Google’s developer guides. User and event data is held onGoogle servers for 38 months. Disabling cookies on your internet browser willstop GA from tracking any part of your visit to pages within this website.

You can find out more about them by visitingwww.aboutcookies.org or www.allaboutcookies.org

‍Remarketing & Heatmapping

‍We use Google AdWords Remarketing to advertise Rapid Retail across theInternet. AdWords remarketing will display relevant ads tailored to you basedon what parts of the Rapid Retail website you have viewed, by placing a cookieon your machine. THIS COOKIE DOES NOT IN ANYWAY IDENTIFY YOU OR GIVE ACCESS TOYOUR COMPUTER. The cookie is used to say ‘This person visited this page, soshow them ads relating to that page’. Google AdWords Remarketing allows us totailor our marketing to better suit your needs and only display ads that arerelevant to you.

We also want to better our understanding of howvisitors currently use certain key pages on the website, so we use a toolcalled Lucky Orange. The heatmap tool works by using cookies that help usunderstand how website visitors are using certain pages, for example byrecording mouse clicks, mouse movements and scrolling activity. Lucky Orangedoes not track this activity on any site that does not use the Lucky Orangesystem and you can choose to disable the service at any point by visiting http://www.luckyorange.com/disable.php.

‍Marketing

‍If you choose to join our mailing list, the email address that you submitto us will be held within our CRM platform, who provide us with email marketingservices. We consider our CRM platform to be a third party data processor.

Your email address will remain within our CRMplatform’s database for as long as we continue to use its services for emailmarketing, or until you specifically request removal from the list. You can dothis by unsubscribing using the unsubscribe links contained in any email wesend you, or by requesting removal via email. When requesting removal viaemail, please send your email to us using the email account that is subscribedto the mailing list.

If you are under 16 years of age you MUST obtainparental consent before joining our email newsletter.

While your email address remains within our CRMplatform’s database, you will receive periodic newsletter-style emails from us.We would like to send you information about products and services of ours,which may be of interest to you. If you have consented to receive marketing,you may opt-out at any point.

You have the right at any time to stop us fromcontacting you for marketing purposes. If you no longer wish to be contactedfor marketing purposes, please email admin@rapidretail.co.uk

‍Access to your information and correction

‍You have the right to request a copy of theinformation that we hold about you. If you would like a copy of some, or all,of your personal information, then please email or write to us using the belowcontact details.

We want to make sure that your personalinformation is accurate and up to date. You may ask us to correct or removeinformation you think is inaccurate.

‍Data breaches

‍We will report any unlawful data breaches of the personal data we hold,and any held by third-party data processors, to any and all relevant personsand authorities within 72 hours of the breach, if it is apparent that personaldata stored in an identifiable manner has been stolen.

Other websites

Our website contains links to other websites.This privacy policy only applies to this website so when you link to otherwebsites you should read and check their privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular reviewand we will place any updates on this web page. This privacy policy was lastupdated on 2 June 2025.

‍How to contact us

‍Please contact us if you have any questions about our privacy policy orinformation we hold about you:

by email to: admin@rapidretail.co.uk

by phone: 01386 555044

by post: Rapid Retail Ltd, Unit 1 Goodwood Road,Keytec 7 Business Park, Pershore, Worcestershire WR10 2JL