WODR Modular Bar & Café at Worcestershire County Cricket
How a bold modular hospitality unit helped reshaped the exclusive matchday experience at New Road.
There’s a point before a T20 at Worcestershire County Cricket Club when the whole place tilts toward expectation. The square is set, the Rapids are loosening up, and the concourse hums with pre-first-ball chatter. This season, another note joined the soundtrack: the glow and low buzz from the WODR Modular Bar & Café — a striking modular hospitality unit by Rapid Retail that felt instantly woven into New Road’s summer.
It didn’t just serve. It stood out.
A brief with pace — and purpose
The goal was clear: introduce a modular hospitality space with private bar with terrace that could keep up with the tempo of busy T20 evenings, look the part in photos, and operate seamlessly. In live sport, everything has to work under pressure. Hospitality expectations are high.
The terrace was the statement. Clean sightlines to the action, a rail that invites you to pause for an over, and lighting that makes golden hour look intentional — and the kind of spot you take a snap of and share online before the toss.
An elevated guest experience, by design
Step onto the terrace and the tone is set. A premium and exclusive arrival point, a team in sync, service that is seamless even when the innings isn’t. You can grab a drink, find your view, and still follow the game without feeling you’ve left it. The layout respects the rhythm of cricket: bursts of noise, pockets of conversation, and those small pauses that make the night.
Matchday, elevated at New Road
New Road has its own warmth, and we were delighted to be part of it. Before play, it is a natural meet-point; mid-innings, a place to compare notes; late on, somewhere to ride the final overs with a view. On camera — and there are always cameras — the unit’s clean lines and confident branding gives it an extra layer of polish.
Why modular wins for sports venue hospitality
There’s a practical truth beneath the theatre. Modular hospitality lets venues move at the speed of the calendar — scaled for a Friday sell-out, refreshed for a family day, and a design tailor to exact specification. The result: a high-spec modular retail unit that is built and trades like it’s always been there.
Modular, the Rapid Retail way It means made-to-measure: hospitality-grade finishes, brand-forward design, and an operational backbone that holds when the crowd swells.
Lessons that travel
- Design for flow, AND looks. Service velocity is the difference between a queue and a queue that moves.
- Make it a landmark. If people can say “meet you by the WODR Modular Bar” without pointing, you’ve won half the battle.
- Own the moment. Stylish lighting and confident branding help elevate the personality of the brand, and make it stand out even more.
Final over
On warm nights when the Rapids are flying and the Severn catches the last of the light, you can feel what great hospitality does: it keeps people present. The WODR Modular Bar & Café does exactly that — adding a touch of theatre, a lot of practicality, and a truly special experience that leaves guests coming back, and talking about it with their friends.
If you’re exploring how modular hospitality — bars, terraces, kiosks or full fan zones — could elevate your venue, the Rapid Retail team is always up for a conversation about what’s possible, and how quickly it can become real.
