Cambridge United FC's New Retail Pods

There’s a certain energy around installation day. An empty footprint, a team on site, a tight schedule — and then, within hours, a fully formed retail presence ready to trade.

At Cambridge United Football Club, we recently delivered and installed two premium modular retail pods designed specifically for matchday performance. From precision placement to final fit-out, the process demonstrated exactly why modular retail solutions are becoming the go-to choice for sports venues looking to maximise space and revenue.

Fast Installation. Immediate Impact.

Traditional retail builds can take have extended timelines. Our modular retail pods are installed in hours.

The units arrive fully fabricated and branded, allowing for:

- Rapid installation
- Minimal disruption to stadium operations
- Immediate readiness for merchandising
- Premium finish and fan-focused layout

Once positioned, secured, and stocked, the space is transformed. What was previously unused or underutilised space becomes a high-performing retail zone built to handle peak matchday footfall.

Designed for Matchday Retail Performance

Every detail of these retail pods was created to:

- Improve customer flow
- Reduce queue times
- Increase merchandise visibility

- Capture demand at peak moments


For football clubs, that means unlocking additional revenue opportunities without expanding permanent infrastructure. For fans, it means quicker service and a seamless retail experience that feels fully integrated into the stadium environment.

Making Every Space Count

Modular retail is not a temporary workaround — it’s a strategic infrastructure decision. By activating available space quickly and efficiently, clubs can protect revenue, enhance the fan experience, and scale retail capacity when it matters most.

Projects like this highlight the core principle behind our work: Every Space Counts.

If you're exploring modular retail pods, stadium kiosks, or flexible merchandising solutions for your venue, our team would be delighted to talk through what’s possible.