
As the world turns its attention to the Paris 2024 Olympic and Paralympic Games, we’re proud to share our role in enhancing the fan experience on the ground. Rapid Retail deployed 12 of our modular shops throughout the city, being utilised to sell merchandise throughout the games.

Supporting the Olympics with Expertise
At Rapid Retail, we’ve spent nearly two decades refining our approach to meet the needs of sporting clubs and events across Europe. Our expertise lies in creating flexible, cost-effective solutions for merchandising, food and beverage, ticketing, brand activation, and more. This summer, we’ve brought that same level of support and expertise to the Paris 2024 Olympics.
Our modular retail units are designed to be more than just pop-up shops—they’re a dynamic part of the fan experience. Each unit is equipped with custom branding and lighting solutions, making them not just functional but also an eye-catching feature of the event. These shops allow our clients to position their brands front and centre, increasing visibility, driving sales, and enhancing customer service at one of the biggest sporting events in the world.


A Commitment to Sustainability
When the last medal is awarded and the fans depart, all of our shops will be sustainably repurposed and redeployed within our circular economy, ready to serve at future events and venues.

Looking Ahead
As leaders in modular retail solutions, we focus on creating practical, revenue-driven setups tailored to your business needs.
If you’re ready to boost sales and improve your retail space, get in touch with our team today. Our expertise in revenue generation and retail design ensures that every solution is crafted with growth and success in mind. Let’s work together to build a solution that fits your business and drives results.

For more information, please call the Rapid Retail team on +44 (0)1386 555044.