Kick-Off Weekend: How Rapid Retail Powers Premier League Matchday Retail
There’s a particular energy to opening weekend in the Premier League. New kits, new chants, the same rush through the turnstiles. From the moment the first fans arrive, stadium concourses and fan zones fill with excitement, movement, and anticipation. And right at the heart of it, Rapid Retail’s modular units are ready and trading — delivering the merchandise and refreshments that make matchday complete.
We’re proud to work with every club in the Premier League, providing mobile kiosks, retail pods, merchandise trailers, and food & beverage units — all designed to meet fans where demand is highest. Whether positioned on approach routes, outside club stores, or in fan zones, each unit is built to perform under the unique pressures of live sport.
Matchday Retail, Built for the Game
Football moves fast — especially in the minutes before kick-off and the halftime interval. Our modular retail units are designed for those moments.
Built and delivered ready-to-trade, they can be deployed exactly where they’re needed, when they’re needed and with strong branding that ensures it is truly part of the stadium experience.
And with every product available to rent or buy, clubs can create the right footprint for their needs.
Designed for Fans and Operators
Behind the bold branding and clean lines, each unit is configured for performance. Counters are set at the right height for fast service, and layouts are optimised so staff can work at speed ensuring every fan gets the best retail experience.
For fans, the result is simple: they can find the merchandise they want, get served quickly, and make it back to their seat before the whistle blows.
Flexible Solutions, Season After Season
Because every club, stadium, and fixture list is different, flexibility matters. From kit launches to cup runs, derby days to family-focused events, our modular solutions ensure clubs are ready for anything the season brings.
Raising the Game for Premier League Retail
From the biggest stadiums to the most atmospheric grounds, the principle is the same: enable fans to engage with the club’s retail offer and help clubs capture missed revenue opportunities.
By offering units to rent or buy, we help clubs scale their retail offering as easily as possible, and where it matters — giving them the tools to deliver exceptional matchday experiences, every time.
Rapid Retail — modular matchday retail solutions for the Premier League and beyond. Available to rent or buy.
