Battersea Power Station is not the sort of place where you can just turn up with any old retail setup.
It is one of London’s most recognisable venues, with huge footfall, strong architecture and a real sense of occasion. So when we were asked to create a merchandise store for the Wimbledon Experience, the space needed to feel right from the start.
Rapid Retail was delighted to deliver one of our fold out event units for the activation, creating a clean, smart and highly visible store in the heart of Battersea Power Station.
For a location like this, speed and presentation matter in equal measure. The unit arrived folded down, was trucked into position efficiently, and opened out into a fully functioning merchandise store with real presence.
That is the value of a fold out event unit. It gives brands and event organisers a proper retail space without the long lead times, disruption or complexity of a traditional build.
For the Wimbledon Experience, it meant a store that could stand confidently in a landmark London setting while doing exactly what it needed to do: look good, work well and give visitors somewhere easy to browse and buy.
Prestigious venues need retail spaces that feel considered.
This was a great example of modular event retail doing its job properly, quietly, quickly and with impact.
