Rapid Retail goes on Safari at Woburn
Rapid Retail, the Gloucestershire-based supplier of high quality portable shops and retail units, has secured a prime position amongst the native animals of Woburn Safari Park.
This is the company’s first foray into a major leisure attraction, having already established its success in increasing revenue and enhancing brands of sports stadia, entertainment venues, events and leading retail companies in the UK and Europe through its bespoke retail units.
Their latest shop at Woburn, which has become a permanent fixture at the park since its arrival earlier this month, has been tailor-made to blend in with its surroundings, creating the vision of a safari-style shop amongst the animal enclosures. Together with a thatched roof, the outer structure is adorned with giant visuals of animals, whilst, internally, crates and wood have been used to recreate the natural character of a hunters lodge.
Drew Mullin, Head of Retail at Woburn Safari Park, confirms: "The unit looks fantastic with its exterior complementing our environment perfectly and the well-equipped, rustic interior custom-made to our needs. The extra shop will, undoubtedly, increase our revenue and relieve the pressure of our main shop during peak times, allowing our visitors more time and greater flexibility when purchasing a souvenir or gift, thus adding value to their experience."
Nick Daffern, Managing Director of Rapid Retail, agrees: "I'm delighted to see more and more venues capitalising on the advantages that additional retail space can offer. Our units are a flexible and low cost way to drive up revenue and, as seen here at Woburn, are specially designed to ensure that the ambience of the facility blends in with the venue. This is an exciting time for us. We have already seen how our shops, units and kiosks have been successful at major sporting venues such as Manchester United, Liverpool, Manchester City, the Brit Oval and Gloucester Rugby Club, so we are thrilled to include Woburn Safari Park as one of our partners."
Contact: Marijke Volger
tel: 07748 986513
email:
Rapid Retail Ltd, 109 The Park, Cheltenham, Gloucestershire, GL50 2RW, United Kingdom
tel: 01242 693265
www.rapidretail.co.uk
