Rapid Retail brings the High Street to events for Adidas
Rapid Retail, supplier of portable retail units and kiosks to sports stadia, entertainment venues and leading retail brands, is taking the high street on the road for Adidas.
The company has provided three branded kiosks designed to look and feel exactly like Adidas’s high street stores. These units will travel to sporting events across the UK in the coming year to support the brand’s wholesale clients, increase brand awareness and create new retail opportunities in these tough market conditions.
The units were unveiled last weekend at the Silverstone Flora Marathon where over 8,000 runners kept the tills busy. Adidas will lease these units from Rapid Retail who will manage all transport and logistics for an initial twelve month period visiting events like the London and Reading Marathons and Eastbourne Tennis Championships.
Rapid Retail, which has also supplied units to Manchester United, Aston Villa and Liverpool, can reproduce exact replicas of any high street store down to the smallest details.
There are considerable advantages to big brands taking their stores to the customer said Nick Daffern, managing director of Rapid Retail, "Portable units are a flexible and low cost way of enhancing your brand and increasing your retail footprint. How many big brands use trucks and grubby marquees to sell merchandise and sample products at events and what is this saying about your brand?"
"Our units look like high street stores and can be transported anywhere quickly and easily."