Sheffield Wednesday

Rapid Retail is playing an important role in the transformation of football clubs throughout the UK. Its units are designed to ease the pressure on busy club shops, bars and offices and provide clubs with an affordable way to access flexible and adaptable retail floor space.

Demonstrated by the partnership with Sheffield Wednesday, Rapid Retail has provided the Championship League club with two merchandising shops, three programme kiosks, two bar units, a food & beverage outlet and a VIP wardrobe unit.

The highly visible units, branded in the club's colours and logos, are safe, secure and fully maintained and have significantly increased match day commercialisation and enhanced customer penetration at Hillsborough.

Moreover, through Rapid Retail's unique "pay as you play" scheme, the club has been able to increase its retail footprint with no initial capital expenditure.