Manchester City Football Club
The partnership between Manchester City and Rapid Retail has already proven to be a success. Two stores at the Eastlands stadium reinforce the image of a state of the art venue.
Rapid Retail supplies shops - branded in Manchester City colours and insignia - staff and management. The distinctive appearance of the shops has attracted large volumes of customers.
The shop location is clearly vital, with both placed in a prominent position but one that allows a free flow of people.
It is also important that match day programmes are sold in the shops, as a way of ensuring the maximum number of supporters enter them.