Rapid Retail provides a fully managed road show service for Adidas. In 2009, Adidas ordered two 4m x3m modular retail units that could be utilised as individual units or linked together to make an 8m x 3m unit.
Adidas requested multi-functional units that could accommodate retail, technical or experiential formats.
Rapid Retail stores and maintains the units and, prior to events, the company pre-configures the units so that they are ready for merchandise sales upon delivery. The units are transported on a hiab truck and lifted into position on site, providing a simple and quick set up.
Events last year included the Flora half marathon at Silverstone, the Birmingham marathon, the Ashes, the Edinburgh Sevens tournament and many more.
For 2010 Adidas has opted for a larger unit, incorporating storage facilities and changing rooms.