Brighton completes its new stadium with a complement of kiosks

Brighton and Hove Albion FC put the finishing touches to their award-winning new Amex stadium with a comprehensive range of Rapid Retail’s programme kiosks and concourse units 

Rapid Retail, the stadia and events portable retail unit specialist, was signed by Brighton and Hove Albion FC to enhance official programme sales at their American Express Community stadium, the Seagull’s new award-winning home. The company, which designs, fabricates, fits and supplies its units, has delivered 10 fully branded programme concourse units and 8 programme kiosks to the new stadium.

Rapid Retail’s units, utilised by many football clubs both home and abroad, help clubs by increasing the retail footprint at an affordable cost, helping to maximise on impulse purchase opportunities. Available in different sizes and suitable for a number of utilities, each of the units are highly versatile, decorated in the club’s own branding and graphics, utilize solar panels to provide an efficient way of supplying power needed to drive lighting and are rented out on a match by match basis. The units come ready to use and can be adapted for any event.

Rapid Retail’s Managing Director, Nick Daffern said: “We congratulate Brighton and Hove Albion FC on their superb new stadium and are delighted to have provided them with our units. Sporting events require such huge organisation that we offer to take care of one very important aspect. Our expertise is in logistics, marketing and retail. Fans expect the retail side of an event to match up to the quality of the rest of the facilities and that is what we are providing.”